IndiaMart
Redesign
A Case Study on Improving User Experience and Optimizing B2B Marketplaces from the Seller's Perspective
Problem Identification
Simplify
Navigation
Standardize
Design
Optimize
Search
Reduce
Steps
Make it easier for users to find what they are looking for.
Create a consistent design language all throughout.
Improve the search functionality of the website.
Reduce user steps to perform certain lengthy task.
Goals and Objectives
Age: 48
Job: Shop Owner
Goals:
Wants to expand his business.
Direct contact with manufacturers and whole sale dealers.
Accustomed to face-to-face business and is not tech-savy.
Motivations:
Savings from purchase
Profit from business
Reputation due to variety stock in shop
Frustrations:
Worried if he can trust online sellers
Worried of online transactions
Age: 40
Job: Director of Manufacturing Company
Goals:
Strengthen relationship with suppliers.
Streamline manufacturing process.
Increase the company’s visibility
Motivations:
Recognised position in the sector
Increased sales
Frustrations:
Unable to stay up-to-date with new tech
Faces competition from other manufacturers
Seema Kapadia
RETAILER
MANUFACTURER
Personas
Pradeep Gupta
Product Discovery & Comparison
Users explore and compare products to make informed decisions on quality, pricing, and specifications.
Profile Trustworthiness
Trust is crucial; users assess profiles through ratings and reviews, emphasizing credibility.
Adaptation to Market Dynamics
Users adapt to changing market dynamics, staying informed to make strategic decisions.
Feedback Loop Influence
The feedback loop shapes trust and decision-making for both buyers and sellers.
User Behaviors